Book Review: Friends with Benefits

July 21, 2010
Ganadeva Bandyopadhyay

We are experiencing the explosive growth of internet and its impact on our lives in ways unimaginable until few decades back. The 32-bit IPv4 is forecasted by various sources to be exhausted by 2011. Technically, these kinds of forecasts have required various solutions such as the 128 bit IPv6 protocol, reclaiming unused IP space,etc. 


The large and growing usage of internet technologies of various types has required the development of newer marketing tools and strategies. That is where Friends With Benefits likely fits in. It highlights the major aspects of social media marketing and is filled with examples, tips and tricks in a good readable style.

There is some good examples and tips given to improve knowledge sharing while maintaining the authenticity of the source. In this regard, the authors explain the skillful use of creative commons license to share material online.

The authors give out some really useful tips on using online forums and following netiquette. There is also some useful suggestions to make use of popular social news sites such as Digg, Slashdot and StumbleUpon.

To summarize the review, a practically useful book for this topic very much in 'beta' state. The authors themselves acknowledge the still evolving nature of this medium. Some more positive addition to this book could be more examples similar to tubetastic and techcrunch

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