Introducing The Desicritics Team

September 07, 2006
Aaman Lamba

Desicritics launched just over a year ago with a focus on exploring what it means to be South Asian in a world where desis are everywhere, doing everything, and opinionating about their world. Do political, social, religious, ethnic boundaries matter online? Could we bring together the very best writers, bloggers, critics and provide them a forum to articulate their views about the new post-post-colonial world, a transnational, opportunity-rich space?

The results have been more than promising - we've grown from an initial cabal of 75+ of the best writers and bloggers in the desi blogosphere to over 500 Desicritics, covered everything from nuclear deals to macaca-gate, from Bugti to Boston, and men's rights to reservation rights. We've published over 3000 articles, 20000+ comments, and have a regular readership that grows constantly. We've had over 1,300,000 visitors and 1.5 million hits since we launched in January 2006. is part of the family of sites, which has more than 100,000 daily visitors, and 1500+ writers, and which covers all aspects of contemporary culture and society. Our global reach enables views and opinions to be disseminated across the online macrocosm. The articles from our excellent writers are only the beginning. Readers and commenters chime in to create an ongoing unrestricted dialogue that often goes beyond the original dimensions of the article.

We are an official Google News source, providing extensive coverage to news topics, and often, front page stories that draw numerous readers and attention.

Our articles are syndicated by numerous news aggregator sites and online magazines such as, DNA India,, Topix, and The exponentially higher visibility for their articles than they could achieve from their personal blog or website as well as the opportunity to be a part of a global interactive community, attracts bloggers and writers to Desicritics. It also benefits writers to work with our editors to take their writing skills to 'the next level'.

We work with publishers and media agents to review music, books, films, and events. To have your material reviewed or critiqued, send us an email.

The Desicritics Team

Publisher: Aaman Lamba

Aaman Lamba has been a writer for longer than he can remember. He cares passionately about making the world a more liveable and lovable place, without borders or divisive attitudes. Desicritics is the fulfilment, in part, of his mission to facilitate dialogue and communication, as well as to fathom the intersection of the real and virtual worlds. He works in the technology industry, reads at least four books a week, and can't do it without his guiding light, Deepti.

Uber-Blogfather: Eric Olsen

Over a 20-year writing, editing, and media career, Founder and Publisher Eric Olsen has written in depth on a vast array of topics including politics, current events, world affairs, popular culture, music, music industry, digital technology, opinion and commentary, etc., for periodicals, books, TV, radio, and the Internet. As an editor and author, he oversaw the compilation and publication of Networking In the Music Industry (Rockpress, 1993) and Encyclopedia of Record Producers (Billboard Books, 1999). In 2002, Olsen founded online magazine, the sinister cabal of superior bloggers. His inspiration and guidance make Desicritics what it is, and have laid the foundation for what it is becoming.

Technical Director: Phillip Winn

Phillip Winn built, very nearly from scratch. Winn is a self-professed writer and geek, and those passions come together in helping to run and manage both the technical and operational ends of and The sites run on a completely rewritten version of MovableType, scaled to support thousands of writers and millions of hits, while still providing a convenient user experience. Behind the scenes, Winn keeps the servers humming smoothly and manages all aspects of site design and software development. He once walked down the Vegas Strip in sweltering heat to listen to a concert.

Executive Producer: Eric Berlin

Executive Producer Eric Berlin does whatever it takes to make sure that Desicritics and Blogcritics fly straight while maintaining their stunning upward trajectory. In real-virtual world terms, that means managing public relations, editorial and site production, and business development and strategic planning. He is constantly on the look-out for potential partnerships so he's your man for any collaboration. Berlin's background in online media includes stints at Bay Area start-ups,, and TechTV.

Executive Editor: Sujatha Bagal

Executive Editor Sujatha Bagal works with individual authors, tirelessly nurturing their best writing talents and helping shape the site's creative content. She provides editorial inputs to the rest of the editorial team. She reaches out to prospective writers, guest writers, and brings them into the fold. She also serves as Culture Editor, spotlighting interesting articles for the Culture Section of Desicritics.

Senior Editors: Deepti Lamba, temporal, Kishore Gopalan, Nandhu

Deepti Lamba, besides being co-owner of the site, and Comments Moderator, provides editorial inputs and strategic direction when she's not writing her next short story or novel.

temporal nurtures the Politics section of Desicritics, searches out potential desicritics from the diaspora. keeps unruly writers, editors and commenters in line with his acerbic wit, and occasionally tosses off a poem in obesiance to the Muses.

Kishore Gopalan coordinates the Business & Technology section, supports Phillip Winn in technical wizardry, and looks out for the next new thing that Desicritics can do.

Nandhu provides editorial direction for the Media section, and reviews films that catch his fancy.

Huzaifa Das is our Sports Editor - he tracks down interesting stories to cover, and identifies exciting sports writers to bring into the Desicritics fold.

Sakshi Juneja is our new Asst Culture & Media Editor - straddling that line where culture meets media - as in Bollywood, Television, and magazines.

Desigirl is our new Editor for the desi diaspora in the United Kingdom. Based there, she will cover issues from a British/European perspective, and work with writers in the region.

Amrita Rajan is our roving editor, with a special focus on the U.S. desi experience.

Justene Adamec provides pro bono legal guidance to Desicritics. She is a trained mediator and arbitrator, a skill that is quite handy online.

New writers are always welcome - to be a Desicritic, read this article and email us.

Aaman Lamba is the Publisher of, a Blogcritics network site. He also blogs, more infrequently nowadays, at Audit Trails Of Self
  View Aaman Lamba's profile on LinkedIn
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Comment on this article or leave feedback for the author

September 7, 2006
05:12 AM

Hats off..extremely commendable work! Two thumbs up.

Phillip Winn
September 7, 2006
10:34 AM

I'm never going to live down that stupid walk in Vegas!

Congrats to everyone! I've been really impressed by the community that's come together so far, and I believe our best days are still ahead of us.

September 7, 2006
10:44 AM

Congrats Phillip. i once walked 17 kms in the rain. but u beat me! and congrats to sujatha, temporal, kishore and the rest of the team! yes, our best days are still ahead.

September 7, 2006
12:37 PM


am not privvy to that walk...wanna share?

September 7, 2006
12:43 PM


in addition to all the fine folks mentioned here (save one - modesty prevails) here is to you - the desicritics everywhere who have brought here your wisdom, humour, anger, rant, love and hatred - together we will grow!

omnia vincet amor nos cedamus et amori

Phillip Winn
September 7, 2006
01:34 PM

No, nandhu, my walk was just under 12kms (7.2 miles), but I'm fat and out of shape, plus it was 40.5 Celsius (105 Fahrenheit) at the time. Still, you walked longer.

Temporal, at the recent Blogcritics confab in Las Vegas, I was without a car ('cause I'm cheap), and decided to walk to where the evening's concert was to be. Not realizing when I started that it was more than seven miles away, of course. Had I know, I wouldn't have started.

I have since set myself a goal, though, and that is to be able to walk 7.2 miles without even breathing hard. It'll take me years to get to that point, though. I weigh 236 pounds (107kg). :-(

Anyway, that was one afternoon's accomplishment. DC is a much bigger accomplishment, and a *lot* of people have contributed to this site. Bravo to all!

Rohan Venkat
September 7, 2006
06:10 PM

Congratulations to all, in a matter of months, DC has accomplished what has taken others years. It's great to see so many writers, and such a diversity of topics.

Here's hoping that six months gone by, and we still "ain't seen nothing yet!".

September 7, 2006
09:23 PM

Thanks all, it's entirely due to our peerless writers and readers - keep it coming!

September 8, 2006
05:09 AM

Best wishes to everyone who has made DC what it is in such a short while. I have been here for the last 2-3 months and it has been a really wonderful experience. DC is very much representative of its target audience, the "south asian" community, very rich and varied.

October 2, 2006
10:43 AM

*whine* how come it doesn't say my name yet? *moan*

October 8, 2006
03:29 PM

all the best guys keep up the work and inspiration

david raphael israel
November 4, 2006
08:16 AM


but um, what's with the 106 (as of now) spam pings?

February 8, 2007
07:04 PM

Great effort .. keep up the good work.

- Vicky

Vijay Uncle
March 15, 2007
04:34 PM

I accidently bumped into this wonderful site, great work. I am not much of a writer but I love to talk about issues facing desi community.

Finally I managed to post some of my speeches on Podbazaar (more will be posted later). This way anyone in the world if he/she chooses to hear my experience can click on it and participate in the discussion.

My speeches are aimed at Desi Life Styles. Our people, culture, religion, youth parents our achievements and our ideo syncracies etc. I welcome any comments or criticism you may have. Feel free to forward the links to any one who may benefit from this.

Link to the audio stream of my speeches (you can down load in your ipod or listen on the site)
My powerpoint slides to go with Durgabari presenatation at

Hope to hear from Desi critics worldwide. Thank you.

March 28, 2007
01:15 AM

No, absolutely not

doo - kela
April 28, 2007
02:12 AM

wouldnt it be a better idea to be able to have a web based radio show .. to have callers call in

Akhil Sutaria
May 20, 2007
12:16 AM

WHO and HOW can one become AUTHOR on DESICRITICS ?

May 20, 2007
12:31 AM

Send us an email at desicritics at gmail dot com - provide a link to your personal blog, if you have one.

June 29, 2007
12:02 PM

[EDITED: For book reviews contact us at the email above]

August 31, 2007
08:32 AM

How do I get RSS feeds for comments on an article?

for e.g Can you illustrate using this very article.

August 31, 2007
04:56 PM

Do a google search

August 31, 2007
11:05 PM

Hardy, we have some of that setup but are making some changes to the commenting code so will roll that in too.

September 1, 2007
07:36 AM

Thanks Aaman,

Please announce on this post when the setup is complete.

Also, you can send me an intimation mail(as an announcement) at my email id registered with you.

A. S. Mathew
September 10, 2007
05:15 PM

This website will create great miracles. I don't
play golf, but spending some time in front of the
computer writing something for Desicritics is such a relaxing experience. God blessed with
a great insight, fantastic job Mr.Lamba.

October 10, 2007
08:44 AM

GOD bless you Aaman your site is fantastic,your ream of writers are not only intelligent and well informed, they can make the most insipid topic into a very informative ,interesting reading. keep it up .

October 10, 2007
08:44 AM

GOD bless you Aaman your site is fantastic,your ream of writers are not only intelligent and well informed, they can make the most insipid topic into a very informative ,interesting reading. keep it up .

October 10, 2007
08:47 AM

Thanks, your encouragement is most appreciated

October 29, 2007
05:17 PM

Nice site..just read Sanjay Garg's piece...

January 14, 2008
11:31 AM

On an average 9 out of every 10 comment posts by me are getting dropped on submit.

My net connection is fast and I can browse all other sites seamlessly.

Assuming that I am not forbidden to comment on Desi Critics, Could you please assist me on how I can get this resolved.

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