Why Blogging Works

According to process work, there are two basic drivers for a human being.

1. Expression
2. Relatedness

Expression is the desire of all human beings to create and leave their mark on society, for the future. Some express themselves by words, some by painting, some by sculpture and most people by work. Expression is searching for how individually we impact the larger world. It's making a mark on the fabric of time and space.

Relatedness is the other great driver for human beings. As social creatures we have relationships "pre-formed", but we take effort to develop and nurture relations with others. Relatedness refers to the 'quality' of relationships.

What does this have to do with blogging?

I believe that blogging more than anything else, helps us achieve both these primary drivers of human beings. It helps us to express ourselves with pictures, words, videos and sounds. And it enables us to relate to others by sharing experiences and acknowledging their expressions.

Of course, blogging is not perfect, but the fact that it has democratised the tools to enable the larger human processes to find an outlet is the primary reason for it's success.

This post is a winner of Recruiting.com's Post of the Week]