OPINION

An Open Letter to Google

February 25, 2006
Aaman Lamba

This article originally appeared at Blogcritics.org, the online magazine for news, opinions, and reviews around the clock and around the globe. Visit Blogcritics.org for more fine stuff.

Posted on Blogcritics by Deano

Here is a copy of an email I received from the Google folks today. I recognize that it is probably an automated letter, sent out by some cold, efficient little piece of code, but I thought it warranted a response...so here it is:


Subject: Google AdSense Policy Enforcement
Date: Tue, 21 Feb 2006 16:34:08 -0800

Hello,

While reviewing your account, we noticed that you are currently displaying Google ads in a manner that is not compliant with our policies. For instance, we found violations of AdSense policies on pages such as http://booklinker.blogspot.com/

Publishers are not permitted to encourage users to click on Google ads or bring excessive attention to ad units. For example, your site cannot contain phrases such as "click the ads," "support our sponsors," "visit these recommended links," or other similar language that could apply to the Google ads on your site. Publishers may not use arrows or other symbols to direct attention to the ads on their sites, and publishers may not label the Google ads with text other than "sponsored links" or "advertisements."

Please make any necessary changes to your web pages in the next 72 hours. We also suggest that you take the time to review our program policies to ensure that all of your other pages are in compliance.

Once you update your site, we will automatically detect the changes and ad serving will not be affected. If you choose not to make the changes to your account within the next three days, your account will remain active but you will no longer be able to display ads on the site. Please note, however, that we may disable your account if further violations are found in the future.

Thank you for your cooperation.

Sincerely,

The Google AdSense Team


-----------------------------------------

Dear Google,

Respectfully, I don't tell you guys what to put on your site, you shouldn't be telling me what I can put on mine.

Why don't you go after those vast Google adword "farms" that seem to be popping up all over, who provide no real content beyond a link-fest designed to line someone's pockets and push out viral adware, rather then picking on a tiny blog site that gets maybe a handful of click-throughs per year?

Feel free to disable my adwords account if you choose, but I have better ways to spend my time then hunting down the handful of references on my own site to things like "please click on some ads" or "support the site sponsors". That's my business, not yours. I can live without the $4.27 worth of revenue that you won't send to me anyway until I hit $100, which, barring a link from Instapundit, at the current time frame, should be in 2029.

The one nice thing about being so small and doing this from motivation other than monetary gain is that it grants me the freedom, dare I say it, the sheer joy, of telling you "NO".

I note that you are a whole lot less "strict" with your own self-imposed rules to "Don't be evil" when you apply them to yourselves.

So bugger on off Google...Go back to colluding with the Chinese government to crush more dissidents in your relentless search for market entry, while pretending that you reside at the center of the universe. Cut me off of my pitiful Adwords revenue, I need you not!

I. DON'T. CARE. Chew on that.

Sincerely,

Deano
Booklinker

P.S. I thank you for your time.

Aaman Lamba is the Publisher of Desicritics.org, a Blogcritics network site. He also blogs, more infrequently nowadays, at Audit Trails Of Self
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#1
mayank
URL
February 25, 2006
03:43 AM

gr8 article!
these random acts of unkindness are a regularity by google. A similar case took place with me and they disabled my account as well(why? i have no clue). Did i reply back? Who would waste the time? I took it up blogger was insisting on each of its page.

#2
Suyog
URL
February 25, 2006
09:17 AM

Ha Ha Ha!

Excellent reply buddy - jeez - I cant believe they wrote such a mail... the freaks! Welcome to modernage microsoft hehe!

#3
gazelle
URL
February 25, 2006
09:47 AM

was there another code generated response, in response ? !!

#4
Deano
URL
February 25, 2006
11:43 AM

No response so far. Interestingly enough, I don't "pimp" my ads, or draw undue attention to them. Occasionally at the end of a review post I ask visitors, if they found the reviews helpful, to make their Amazon purchases through the site or click on a ad to support the site, in the interest of defraying costs, but most of my efforts are around encouraging Amazon purchases, not Adwords.

As I mentioned in the article and in the comments back on Blogcritics, the miniscule trickle of revenue that Adwords brings in is largely irrelevant. Given the traffic levels that most blogs receive, and given that Google draws the line at $100 worth of click-thrus as the minimum level to reach to actually receive payment, the vast majority of blogs that participate in the Adwords program are essentially giving Google free ad space, unless they reach that magic $100 level.

At a 2% click-thru rate and an average of about $0.4 per click, a site with 5,000 visitors annually would generate about $4....Thus Google does not matter, not to me and it probably, bluntly shouldn't matter to 90% of the Blogosphere, which sits there and relentlessly provides Google with essentially "free" ad space that they will, in all probability, never have to pay out for.

Google gets an terrific aggregate gain from the collectivity of sites that make up blogsphere, but rarely has to pay out any ad revenues...They could easily pay out micro-sums through Paypal or another mechanism, but that would probably make the blog-side of Adwords a money-loser. As it stands, they are dependent on all of those blogs that will never hit the threshold of payment.

Personally I think the blogosphere should stop renting out their blogspace for nothing.

#5
Vikas Chowdhry
URL
February 25, 2006
07:59 PM

I loved reading your reply to Google cos its funny.
Though I think that Google's actions or antics have not yet reached a stage where they might be tarred with the title of the "next Microsoft".

As for
"Respectfully, I don't tell you guys what to put on your site, you shouldn't be telling me what I can put on mine."

Respectfully - you don't pay them directly so you are in no position to tell them what to put on their site. They do pay you though (however miniscule the amount may be) and thus you agreed to _their_ terms and conditions.

#6
Deano
URL
February 25, 2006
09:01 PM

Point taken and correct, I probably am in technical violation, at least from the perspective of whatever automated spider they have checking the site. The text they are citing as in violation doesn't directly reference the Google Ads - its asking for support for the site generically and/or encouraging visitors to place their Amazon orders. I think I have one reference that says "click on the ads". The degree of the violation is moumentally low and wholly unintentional, which was one reason they raised my ire.

I don't expect Google to care one way or another but on a personal level I found that it was, for me, an irritant I see no need to put up with, particularly when you sit down and do the calculations. Unless you are one of those sites pulling in 100,000 visitors a year, it is doubtful the Google ads will ever payoff in a commercial sense. I run a book review site, not Instapundit, the traffic levels aren't ever going to hit a level that makes that fiscally worthwhile.

And lastly, it gives me a nice feeling of joyful satisfaction to tell them to bugger off...it's quite refreshing.

#7
Lakshmikanth
URL
February 25, 2006
09:06 PM

Deano: Very interesting article. I was just thinking of putting Google adsense on my website (which, ofcourse, not many visit). Thanks to your reasoned commentary about how google manages to grab Adspace for free, I would probably never want them to eat into my webspace!!!!!!

I think we need a statistical estimate of how much money google manages to make through this program. The result would be very interesting to know about.

#8
tr
URL
May 25, 2007
10:51 AM

hokka mesa information

e

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