Recruiting Gods To Sell Programming

It's Sunday and it's Ganapati time in Mumbai.

A welcome respite from the overbearing specter of Swine Flu.

And young Ganapati has his annual task pretty clearly chalked out.

As the saying goes, nothing moves in Mumbai till this young elephant God's blessings are taken.

He is the unofficial CEO of the city.

He is the Remover of All Obstacles.

Possibly the reason why, this year, even television channels are seeking his blessings in their hunt for greater TRPs.

Picture this.

The Star News anchor introduces us to Lord Ganapati, Lord Shiva and Parvati.

Ganapati is introduced as the God who is worshipped before any other God.

Shiva and Parvati indulgently look on.

The anchor goes on to talk about Saas, Bahu & Saazish.

Lord Shiva innocently asks - "What is Saas, Bahu & Saazish"?

(Isn't the destroyer of all evil supposed to know it all?)

Nevertheless, the anchor explains.

We go on, as part of the program, to see small clips of programs like Sach Ka Saamana and Channel V's eXhausted, among others.

The Gods look on with interest.

I honestly didn't know they would find reality TV so cool.

Especially if you consider the fact that the almighty keeps an eye on the biggest reality show ever.

Yeah that's us - you, me, neighbor, neighboring country, global warming, politics, cricket etc etc.

As the episode of Saas, Bahu & Saazish ends, the anchor seeks their blessings.

Ganapati, seated between Shiva and Parvati, holds the Star News branded mike in his hands.

The Gods bless the anchor and the show closes.

Sweet, no?

I guess there is a large audience that will smile adoringly at this.

And go on to add to the TRPs of the channel.

I also am waiting to see the day when the Gods will actually don the role of anchors.

And read the NEWS, possibly?