The Pink Chaddi Brigade
The Pink Chaddi Campaign has caught the imagination of a large section of the nation. If you haven't heard of it yet, just Google for it. It's all over the internet. Many blogs have linked to it or have articles about it. Even BBC , Outlook and a few other newspapers have covered the campaign.
I came across their website last night and instantly forwarded the link to my friends. I really thought this was a very innovative way to protest against the moral police. A very satirical, funny mode of protest but it gets the point across - that people will not tolerate such violent moral policing anymore.
It is a brilliant campaign, not in its effectiveness in stopping Muthalik and his goons, but in rallying people around a cause. It is provocative, sarcastic and humorous at the same time. It has caught the imagination of a lot of people. Just read the various blogs and forum threads related to the campaign and you'll find that people are excited to be a part of this! My friend has already said she'll be buying nice pink lacy undies to be sent to Muthalik this Valentine's: and I've volunteered to drop it off if there are a minimum of 10 undies.
I think of all the ways people could have reacted to what Muthalik and his hoodlums have done, this probably was the best. People haven't accepted the diktats of the Ram Sene and given up their rights. People haven't gone ballistic and taken to violence to prove their point. Imagine where we would be if pub goers started attacking the goons of Ram Sena! People have resorted to innovative ways to protest. Method which are peaceful, intelligent, humorous - everything that Muthalik and his men aren't!
The civil society is finally asserting itself in India, and in Bangalore in particular. People have had enough and are protesting in their own ways. No politicians or political parties are involved in these campaigns. There were protest marches held couple of days back and there is one more planned on the 12th across Bangalore. These are good signs for us as a country and a society. People are asserting themselves and fighting for a society where a person's free will isn't stifled!
I'd really be interested to see how Mr. Muthalik and his men react on getting boxes full of pink undies. Would they get the message? Would they understand the point behind it? It would be interesting to see what he does with all the undies. As usual there'll be quite a few folks who will rant against this as well. I've already got comments in my previous post saying that if this happens then they'll start sending burnt bras to Renuka Choudhary. Well, go ahead guys. It is a free country. You can send them what you want. But, good luck getting the kind of support the Pink Chaddi campaign has got.
If your blood still boils on seeing the video of the Mangalore episode and if you feel strongly about your rights and freedom, just drop a pink chaddi at one of the drop boxes as a sign of protest at what the Ram Sena did. Or, if you are in Bangalore, you could join the protest March on the 12th. If we do not raise our voices, then Muthalik and his likes will start dictating how we should live our lives. Do you really want that?
Update: In response to the 'Chaddi campagin' Mr. Muthalik said his groups of men will roam the streets, catch courting couples, call up their parents, those who have their parents consent will be freed whereas those without will be handed over to the police with pink sarees and Bhagina.
Mr Muthalik said the Chaddi campaign showed the bad culture of Valentine's Day and low level campaign will be opposed by the Sena.
The Pink Chaddi Brigade
- » Published on February 10, 2009
- » Type: Opinion
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Author: Roshan Krishnan
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