OPINION

Offensive Ads - The Cad Fad

February 19, 2008
IdeaSmith

I'm quite offended by this new Sprite ad. A lot of ads seem to be offending me these days. No, it isn't because ads have suddenly become offensive, it's because I'm watching more TV, and being increasingly appalled by what popular culture is shoving down our gullets.

To come back to the baki-sab-bakwaas drink, the ad features a guy telling his lady love that he must leave. When she asks Juliet-like why he has to go so early, he replies,

I've a date with my other girlfriend.
*Giggle giggle at boyfriend's mischieviousness*

Cut to boyfriend sliding into seat facing girlfriend no.2 who inquires pettishly, why he's late. And he drawls,
Had a date with my other girlfriend.
*Giggle giggle at boyfriend's mischieviousness*

Underline the "At least I'm honest!!" line along with the standard all-else-is-crap funda. Ting tong.

Tell me again why it's cool to be a cad? Of course I'm peeved by the sexism in that played up by popular culture. Anybody remember an Indipop song a few years ago featuring Lara Dutta double-dating two guys? The song was quite tellingly titled,
Tu chaalu hai re...
Then let me tell you what pisses you off the most. Having to have the following conversation with a close girlfriend:
She: Why on earth do we fall for men like this??
Me: Simple. Lousy taste.
It's not a crime to be a cad, but it should be. Just recently I was called on to testify in one such case (if we may look at things in that light). It's hard to tell whether my testimony would have swayed the verdict but the evidence certainly was damning. And yet, the culprit walked off scot-free. Damn him, damn his ilk. Don't bother telling me that men aren't all the same, please. One rotten creep is enough to ruin the entire barrel of trust. So, how you ask, did I speak? I didn't. Like I said, I doubt my testimony would have changed much.

Lousy taste is something we're all guilty of and I suppose we should be in handcuffs for it, in the same moment that the cads hang.

I call myself a chronic thinker. A few centuries ago, I'd have been called a Thinker. Or burnt at stake for being a witch. My degree is my passport to the world of respectability. I moonlight as a troubled poet, a warrior princess and a closet sorceress. I am all of these and yet none of them is all of me. All I was born to be really, was a story-teller. Scheherazade, Galelio, Cleopatra and Salvador have passed through. This time round, just call me IdeaSmith.
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#1
Deepti Lamba
URL
February 19, 2008
05:41 AM

Ideasmith, the way I see it some people tend to fall for certain kind of people. They set themselves up for despair and heartbreak time and again.

Media has been projecting a lot of nasty ads- one was about some biscuits where the skinny girls took one but the fat one two and they all giggled at her-
Sheer insensitivity and not at all politically correct.

Another ad showed a kid copying his dad dancing at a party and then washing his clothes at home and the parents got embarrassed. And I wondered at the sexist tone of the ad.

List goes on and there is no humor to be found in such ads.

Don't they have test audiences to show their ads to before they torment us with them?

#2
smallsquirrel
February 19, 2008
06:23 AM

well I think that the point of ads now is really to top the others and get noticed. they no longer have a damned thing to do with the product, and most are weird or outrageous or stupid on some level. but you paid attention, right? the ad did its job.

I agree, it's bothersome. but because of the sheer amt of advertising these companies are now simply focused on getting a campaign that sets them apart... caddy or not!

#3
IdeaSmith
URL
February 20, 2008
05:46 AM

@ Deepti: Most such tests only assess whether the ad is memorable and whether the message is understood. Ethics, sensitivity and values don't even come into the picture. By their parameters, this ad must have done extremely well since it caught attention (even if negatively). But voicing a protest might make the difference to the things that get dished out on the media.

@ smallsquirrel: *Nodding in agreement* Without doubt...see my reply to Deepti.

#4
Chandra
February 20, 2008
07:41 AM

Ideasmith#3

we also test likeability and intention to buy...if it impacts the users values, the ad would be rejected. It appears that a majority of people who tested on this ad did not find it offensive( if they were tested that is). I personally did not find this offensive.....i guess it is time we did not take ads too seriously.....

#5
ravi
February 20, 2008
08:13 PM

!!!!Don't bother telling me that men aren't all the same, please. One rotten creep is enough to ruin the entire barrel of trust!!!!

1) terrorists attacking innocent.
2) in terrorist, men and women, both genders are present.

Mr.Idlesmith do you still stick to your statement, one rotten creep......?

#6
IdeaSmith
URL
February 21, 2008
12:37 AM

@ Chandra: Thank you for that clarification. It is possible that a lot of people are not sensitive to such issues, which is reflected in response to the survey. I found the advertisement offensive and once I pointed it out, some others also agreed with me, adding that they had not really thought about it that way earlier.

My issue with the ad is twofold - I still don't get why it is cool or even funny to cheat. My second point, which I pointed out (perhaps not so well) is that it contains an underlying sexist note. I can only speculate but I don't imagine the ad would have been received as well if it had been a girl doing the cheating (see my example of the song). I am no moral custodian but I fail to see the humour in either of these. I re-iterate that as the public and members of this same society, we are guilty of condoning such attitudes and hence are as much to blame for their existance. My intention was not to be a wet blanket but to give people something to think about.

@ ravi: Firstly, I'm Ideasmith (not IdleSmith unless you were trying to be insulting). Secondly I'm a woman so it's not Mr.IdeaSmith. And lastly, I haven't made any reference whatsoever to terrorists or any other kind of violent or criminal (as defined by the law) activity. I've spoken about attitudes and dating/relationship behaviour. I know a number of women who have been unfortunate enough to be taken in by the sort of smooth talker shown in the advertisement and they have been hurt badly for no fault of theirs (except that they trusted the guy). I am aware that the entire population of men cannot possibly exhibit this behaviour but one such unfortunate experience is enough to scar one's perceptions for life. So yes, I still stand by what I've said. Thank you for commenting.

#7
updike98
URL
February 21, 2008
12:42 AM

There is another sick ad where a father tells his gurgling toddler that he does n't care about heart disease or road accidents because he has a good health plan.Another premise seems to be - dark complexioned people are not entitled to love or romance.So use skin whiteners.

#8
smallsquirrel
February 21, 2008
12:45 AM

idea... just ignore ravi.. he's a SIFFer and trying to start some gender galata.

#9
A.K.Rathor
February 21, 2008
02:08 AM

Ideasmith, I do not know what country you belong to but in India adultery is a punishable offence for men but not for women.

The problem is the Radical Feminists and Women Organization in India do not think like you. They want to make adultery a bailable offence both for Men and Women.

Join hands to hand-cuff the adulterous women too.

We can deal with unmarried cheats (both men and women) later on.

#10
IdeaSmith
URL
February 21, 2008
03:30 AM

@ updike98: I have a problem not just with the way fairness creams are advertised but with the fact that they exist at all. But that's for another debate. I haven't seen the one on a good health plan (mercifully)!

@ smallsquirrel: Ah, thanks for the heads-up. Still, I thought it would be good to clarify for the sake of the readers of the post and its comments.

@ A.K.Rathor: I'm an Indian. And I'm all for equality of the sexes - in rights and in responsibility.

#11
Chandra
February 21, 2008
04:57 AM

Updike 7

Well, in someof our metros, dark skinned people are actually treated poorly. That is our great nation.

#12
Deepti Lamba
URL
February 21, 2008
05:54 AM

My favorite ad is Mango bites. The ad is so darn funny and has me in splits every time;)

#13
ravi
February 21, 2008
09:04 AM

Ideasmith

sorry for the typos in my previous post, i don't have any intention to insult you, it just a typing mistake.

And i am not here to start gender war as smallsquirrel told, But i just want to protest against some kind of stereo typing of men. In my first post i just gave a counter example to the scenario you mentioned. we know about terrorist's attacks on innocents. they are also human(at least in physically appearance), But we should not suspect everyone that we see.isn't it? if we do, most of times these type of acts becomes insult to those people. that's what i want to say.

Of course the adds theme is not good but i found no sexism in that add except a simple point. If any one says like the guy in that add, he/she will be treated as dumb. that's why they laughed.
"at least, i am honest" statement has the meaning of all are bad but they don't agree but i am.

@smallsquirrel: it seems that you have better insight of me and my intentions. * expecting more*. :)

#14
smallsquirrel
February 21, 2008
09:57 AM

if you are a leopard that has changes his spots, I will eat my words (as well as my use of tired cliches) :)

#15
IdeaSmith
URL
February 21, 2008
10:16 AM

@ Chandra: The colonial hangover, much is the pity.

@ Deepti: Which is that one again? I like the Reliance ad on mobile blogging ("Becauase in my world, no one is a stranger). And Idea Cellular, for obvious reasons ;-)

@ ravi: I'm glad we're not starting any wars here. Stereotyping is painful for anybody. My point still stands that one negative experience can scar a person's viewpoint for life. If that's a stereotype, it is human behaviour and maybe it would be good to not condone acts that provoke it.

@ smallsquirrel: Some history here that I seem to have inadvertently stumbled into? :-D

#16
smallsquirrel
February 21, 2008
10:25 AM

yeah just go through any post on DC that has anything to do with women. then look at the dialog.
you'll figure it out. it's not pretty. look up at the rhetoric of that AK Rathor and you'll get a good idea of what I mean.

ravi.. and sure, if you guys are done calling us feminist bitches and feminazis, and accusing us of ruining the planet, I am done speculating on your intentions.

#17
Deepti Lamba
URL
February 21, 2008
10:35 AM

IdeaSmith, its the one that comes on Pogo (thanks to my kids that all I get to watch on cable). This dude gets into a three wheeler and says M.G Road and pops in a Mango Bite, the auto driver is new to the city and doesn't now the way and what happens is damn hilarious.

#18
A.K.Rathor
February 21, 2008
04:00 PM

IdeaSmith,
'@ A.K.Rathor: I'm an Indian. And I'm all for equality of the sexes - in rights and in responsibility.'

Golden Lines if followed to the spirit.

I'm afraid not a lot of people believe in that.

Thanks for your frank opinion.

#19
ravi
February 21, 2008
07:29 PM

!!!ravi.. and sure, if you guys are done calling us feminist bitches and feminazis, and accusing us of ruining the planet, I am done speculating on your intentions.!!!

Please refrain from accusing me for something i haven't done. I never called you as you stated in the above statements. I supported SIFFers in protesting the draconian laws, and i will.I am responsible for my statements only, not others.

#20
smallsquirrel
February 21, 2008
10:50 PM

rathor... most of us believe that in action and spirit... it just does not suit your cause to understand that.

ravi... OK, if I am wrong, then I am sorry. but even in supporting SIFF you are only supporting men who hate women, not men who want to help men who have been hurt by a system that is seriously broken.

#21
ravi
February 21, 2008
11:38 PM

!!!but even in supporting SIFF you are only supporting men who hate women, not men who want to help men who have been hurt by a system that is seriously broken.!!!

I don't know the categories that you mentioned are suitable for the people i supported. But what i did is just commenting on the statements that people gave. like i am doing now. I don't know you personally so as SIFFERs.
I won't support persons, but their views which are similar to mine.Those persons, whom i supported may be good or bad, i refuse to judge them. Because i don't know them personally.

But one thing is not clear, who are those men i didn't support even though they are trying to help men? as far as i know, only SIFFers supported men.

to IdeaSmith: sorry for this topic diversion, since smallsquirrel accused me of these things, i need to answer them here.

#22
smallsquirrel
February 22, 2008
12:08 AM

ravi you said:

I won't support persons, but their views which are similar to mine.Those persons, whom i supported may be good or bad, i refuse to judge them. Because i don't know them personally

therefore you also believe that women are "feminist bitches" and all the other hateful things that SIFFers on this board have said. You refuse to judge men who on this board have accused women of all kinds of horrible things just on the basis of being women. And so I rest my case.

sorry also for the diversion, ideasmith...

#23
ravi
February 22, 2008
12:54 AM

smallsquirrel

I feel convinced, if you show, one comment of mine which support such type of comments made by anyone. But i supported "OTHER" comments from the same member which are similar to my views. that's what i mean to say.

#24
IdeaSmith
URL
February 22, 2008
01:01 AM

@ smallsquirrel: Once again, thanks for the tip-off. I'll definitely keep it in mind (in addition to the way the discussion on this post is turning out). In the name of democratic posting, however, I can't really ask anyone to shut up. Each to his own I say.

@ Deepti: No, I definitely haven't seen that one. I was thinking of those Mango Mood ads...remember them? Weird funny mangoes with faces talking about the toffee.. :-D

@ A.K.Rathor: I'm afraid I must disagree. I think there are enough of people who believe in equality. The how and why it doesn't get expressed is beyond the scope of this discussion. Let me just say that it exists but it isn't easy to see it. Let's not complicate matters furthur by imposing assumptions on each other as well. Thanks for commenting.

@ ravi: This is my first interaction with you and I am not assuming anything about you. I believe in free speech on the internet and my only request is to stay on the topic. That is after all one of the motives behind this blog - reasonable, logical debate of issues. Thank you.

#25
A.K.Rathor
February 22, 2008
01:04 AM

SS, you have a very bad habit of getting personal.
Even I advised you earlier not to repeat that to me.

I have my views. Put your views to counter it but refrain from analyzing me as a Person as I never did or will never do that to you.

And please take it in a good spirit and lets have a healthy discussion. Thanks.

#26
Cops
February 22, 2008
01:13 AM

Rahtod and Ravi (one and the same)


Guys please donot talk about gender equality laws. When man stop eve teasing women, raping women, beating women, then come back and talk. Rapist men and radical masculists need some kick ass treatment to keep them in place.

And as said to you several times, don't just sit there, do something.

look out for budget 2008 :) Don't say that I did not give you a heads up because I'll come back and ask you "what did you do"??

#27
Cops
February 22, 2008
01:13 AM

Rahtod and Ravi (one and the same)


Guys please donot talk about gender equality laws. When man stop eve teasing women, raping women, beating women, then come back and talk. Rapist men and radical masculists need some kick ass treatment to keep them in place.

And as said to you several times, don't just sit there, do something.

look out for budget 2008 :) Don't say that I did not give you a heads up because I'll come back and ask you "what did you do"??

#28
A.K.Rathor
February 22, 2008
01:27 AM

IdeaSmith,
The laws which I pointed out are passed in the parliament without any debate and the MPs believe that even if the laws are clearly biased, it gives them political mileage. And who votes for them, definitely a lot.
The day these biased laws draw healthy debate in our parliament too, we can not only believe but see the equality implemented in its true sense. Thanks.

#29
A.K.Rathor
February 22, 2008
01:28 AM

IdeaSmith,
The laws which I pointed out are passed in the parliament without any debate and the MPs believe that even if the laws are clearly biased, it gives them political mileage. And who votes for them, definitely a lot.
The day these biased laws draw healthy debate in our parliament too, we can not only believe but see the equality implemented in its true sense. Thanks.

#30
Cops
February 22, 2008
01:31 AM

The laws which I pointed out are passed in the parliament without any debate

LOLOLOLLLL

Hey champ...do you know what is voting? V-O-T-I-N-G...bacha..go learn it and come back.

Next week you will be crying and telling that budget 2008 favoured women and no warning was given. Booo..

#31
A.K.Rathor
February 22, 2008
01:45 AM

IdeaSmith, you got the example you wanted in post 30. Thanks.

#32
ravi
February 22, 2008
03:22 AM

IdeaSmith

!!!My point still stands that one negative experience can scar a person's viewpoint for life.!!!

Of course such things always happens, but it is not right. Based on one incident happened to a person, we should not suspect all. I already told this.It may be human behaviour but that person need to come out that impression,otherwise he/she will suffer and make others also suffer.

we should not condone cheating on anyone. But i didn't see such thing in that ad. May be they want to say, "all drinks are bad, but i am agreeing it other are not". If your point is just "we should not condone this cheating" it's fine.I see no sexism in it.

#33
Cops
February 22, 2008
02:20 PM

Yeah right.....we have to give examples for you. Anyway what was your action plan or are you just sitting for some woman to come and give you everything on the platter?

#34
ravi
February 22, 2008
06:46 PM

Cops
#27
!!!Guys please donot talk about gender equality laws.!!!

don't worry, we are not talking about gender equality laws but gender biased pathetic laws like 498a, DV and other women biased laws.

!!!When man stop eve teasing women, raping women, beating women, then come back and talk. Rapist men and radical masculists need some kick ass treatment to keep them in place.!!!

are you alright? i think not. my dear cops, don't watch too much bollywood movies, or Ekta kapoors saas bahu serials.

!!!!And as said to you several times, don't just sit there, do something. !!!!

I already ignored you that many times. And hey why don't you follow your own suggestion.

!!!!I'll come back and ask you "what did you do"??!!!!

sure dear, i am ready to copy past this answer for you any number times.

#33
!!!!!Anyway what was your action plan or are you just sitting for some woman to come and give you everything on the platter?!!!!!

Be a pseudo-feminist or pro-feminist, support women for what ever they do, insult other men even though there is no mistake of them,to tell briefly just want to behave like YOU. small question, did you get everything on your platter? i think yes. so i too can do that.

here is some exercise for you, you can do this without wasting time and tell me the answer.Of course it is really tough for you but try.If you won't get answer then come to me.

exercise 1.
1+1=?

And if you want to continue your trolling, create another thread, with related topic, you can freely do that, and i will answer you.(because, writer of this article already asked me to stick t o discussion, sad i have to break it once again). I controlled my self to not answer your troll in the first post. But you didn't stop. bye.






#35
cops
February 22, 2008
08:56 PM

What is your action plan?

Watch out for budget 2008!

and btw....is rahod gone whining to you? and i know he is scared of cops.

Violent masculists and dowry taking men have just one common trait ie to get everything on the platter.

The 498a law and DC act are flawless. If anything they are terribly under-used. This has time and again always been communicated to you all trolls cum sniffers. If men like you behave yourself and have some humane quality , then there is nothing to fear.

And there is no need to control yourself...do yourself a favour :)) Boooooo

#36
ravi
February 23, 2008
12:15 AM

!!!!The 498a law and DC act are flawless. !!!

Joke of this millennium. Aren't you reading news papers at least.

!!!If anything they are terribly under-used. !!!

yeah, but who ever used most of times (approx. 98%) misused.

!!!!If men like you behave yourself and have some humane quality , then there is nothing to fear.!!!!

A typical assumption, that is always wrong.FYI even though you behave like that, women can file those cases.there is no restriction, no punishment. And i always do things in favor of me.

--------------------------------------------------
meet you another thread, which we can face each other without any violation.
-------------------------------------------------

#37
Cops
February 23, 2008
12:25 AM

Jokers find everything funny.

Criminals find everything misused.

Once a wife beater always a wife beater.

And there is no hope for loosers

I do not like to meet loosers nor in personal life nor on any other thread.

I have work to do and not waste my time on the internet and later call the laws unjust. Boooo.

#38
ravi
February 23, 2008
01:13 AM

!!!I do not like to meet loosers nor in personal life nor on any other thread.!!!

But i like to meet loosers,so when i can meet you tell me.

!!!!I have work to do and not waste my time on the internet and later call the laws unjust.!!!!

really! please don't lie.

!!!Jokers find everything funny.

Criminals find everything misused.

Once a wife beater always a wife beater.!!!!

in the same flow...

wife beaters find wife beating every where
the people who harass women find haassment of women every where.

The criminals find crime every where....
dowry takers find dowry every where...

do you need more my dear cops.

#39
Cops
February 23, 2008
02:29 AM

Yeah...please let the gibberish coming and I love the whining. I love to see loosers like you cry and mourn.

And are you a lie dectector?

Also go do a google on the latest RCN list issued by India. You are one of the wanted :)

#40
smallsquirrel
February 23, 2008
03:37 AM

cops... looks, I do not like SIFF either, but really all you are doing is engaging in taunting. it's not really getting anyone anywhere and it is derailing idea's post.

if you really have something important to say about SIFF, then approach DC about becoming an author and write something. :)

#41
smallsquirrel
February 23, 2008
03:37 AM

cops... looks, I do not like SIFF either, but really all you are doing is engaging in taunting. it's not really getting anyone anywhere and it is derailing idea's post.

if you really have something important to say about SIFF, then approach DC about becoming an author and write something. :)

#42
Cops
February 23, 2008
03:10 PM

Dear SS

Slight correction..I'm not taunting, I'm warning them about a few things. :)

And I'm a blogger already. The people who need to know , know that already :)

#43
ravi
February 23, 2008
08:47 PM

!!!Also go do a google on the latest RCN list issued by India. You are one of the wanted !!!

Yeah, i looked at that, your name is on top of all.

#44
Cops
February 23, 2008
10:36 PM

Pity you guys.

#45
IdeaSmith
URL
February 24, 2008
05:56 AM

@ smallsquirrel: Thank you for pointing that out. I'm afraid the conversation has rather gone off on a tangent that isn't related to the post at all.

@ A.K.Rathor: The world isn't perfect. I pick my battles. And I choose to talk about the things that affect the freedom and rights of the people whose lives most closely resemble mine.

@ Cops, ravi, A.K.Rathor: Thank you all for expressing your views. But I'm afraid I'm going to have to ask you all to either stick to the topic on hand or take your argument elsewhere.

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