Indian Fast Food Advertisements May Require Warnings
Ledzius
If loudmouthed minister for Women and Child development Renuka Chowdhury has her way, she would require fast food ads shown on television to have statutory warnings about the pitfalls of eating such unhealthy food.
I wouldn't have a problem with that in itself, except for the fact that the term "fast food" or "junk food" in India is viewed in a very distorted manner. In almost every press report (including that of brain-dead Times of India), these terms are synonymous with burgers, fried chicken, and French fries (read MNC fast food). Now, I can understand why in the US this would be the case, since many people do consume these particular items in quantities that lead to obesity and heart disease.
But, seriously, what percentage of the Indian population eats at these MNC outlets on a regular basis for these to pose a significant health risk? Maybe 0.1 percent? And why does Renuka think that having these warnings would improve the health of the Indian population at large (even assuming the people who watch the ads heed the advice)?
If we classify French fries as junk food, we should also do the same for the roadside chili bajis, pav bhaji, or even the humble masala dosa, since they are not any more healthy. Tell me, will she now want all dhabas and Udupis to post warnings on their menus for all their fried items? Of course not. It is far easier just to indulge in MNC-bashing, which is probably her real agenda anyway.
And I hope that is her real agenda. For, if not, there could be only one other rationale behind the whole exercise - the lives of the people that can afford eating at McDonalds matter more. Screw the rest of the people lower down the socio-economic ladder who gorge on their onion pakoras at the roadside stall on a daily basis. Those who really matter would be at the KFC downing chicken nuggets.
Either way, it doesn't sound too noble.
Indian Fast Food Advertisements May Require Warnings
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Kalpesh
October 15, 2007
04:13 PM
I don't completely agree with what you have to say. Also, I am not a supporter.
Yes, Masala dosa, Pav Bhaji can be categorized as fast food (made fast). However, people don't eat that on a daily basis
Roadside stalls might not be using best quality material & it can have long term impact on health of people eating it.
So, whether it is MNC selling it or thelewalla, people have to be responsible eating at either of the places.
BTW, Mcdonald can give ads on TV, radio, thelewalla is yet to reach that stage.
This is somewhat exercising of control by Government.
Correct me if I am wrong, does "Bidi" has statutory warning as compared to Cigarette?
I think that could be because Bidi companies don't advertise.
Aaman
URL
October 15, 2007
11:29 PM
One must agree that overall, there is a greater hygiene factor with Western junk food chains as compared to roadside desi snacks, although this is a gross generalization.
Aditi Nadkarni
URL
October 16, 2007
12:13 AM
Aaman I would've so agreed with you wholeheartedly if I hadn't watched Fast Food Nation like days ago....yuck!!! I am never gonna be able to walk into a Wendy's again :(
I wanted to comment on something interesting. I am not sure what the whole Renuka Choudhary angle is...but I think there is a health-versus-hygiene issue here as well. While "unhygienic" food may cause acute manifestations such as food poisoning, diarrhoea, jaundice, typhoid etc. "unhealthy" food will show chronic manifestations such as clogged arteries, heart disease, escalating cholesterol levels and obesity. A paani puri off a Bombay street stall may give you tummy cramps or even jaundice but a daily diet of french fries will soon show effects on the nation's hypertension, obesity and heart disease statistics.
In that sense pakoras and fries, chicken nuggets and tangadi kabab are all in the same basket. There may not be hygiene issues but health-wise they are all near-about in the same calorie zone.
I have a question: why does a Women & Children's development minister have a say in statutory warning for food? Isn't it like an FDA concern? I really have no clue about the issue hence forgive me if my question sounds stupid..am curious, is all.
smallsquirrel
October 16, 2007
03:32 AM
kalpesh, you said: However, people don't eat that on a daily basis
no one told the autodrivers in bangalore that, apparently... cause at the darshini on my street they are all eating that every day. I am sure it's the same elsewhere.
Ledzius
October 16, 2007
03:55 AM
Aditi - in India, there is an additional factor of adulteration. Many of these roadside stalls use toxic additives for food colouring, and sometimes use even motor oil for frying. There was a widely publicized case a few years ago where some people who ate these died.
At least with MNC junk food, you know it is only cholesterol you are getting into your system and not some industrial solvent.
smallsquirrel
October 16, 2007
06:37 AM
hey, in china there was this famous bun stall.. they sold these pork roll things... we all used to love them... recently I saw on the news that they were cutting costs by making the dough out of old newspapers they soaked in water and pig piss and mixed in some flour.
YUCK!
Ledzius
October 16, 2007
09:26 AM
But when you were having it, it tasted good, didn't it? :)
smallsquirrel
October 16, 2007
09:49 AM
kinda... it was a bit... wordy ;)
kela
October 16, 2007
09:51 AM
I DONT EAT ROADSIDE FOOD SO THAT NEGATES YOUR MNC ARGUMENT
smallsquirrel
October 16, 2007
09:56 AM
why, cause you've still got cholesterol over 200? :))))
kela
October 16, 2007
10:10 AM
roadside food tastes like crap and moreover you crap a lot after eating it,so most of it gets out off your system .on the other hand i have seen obese housewives gorging on pizzas and burgers on the sly.
smallsquirrel
October 16, 2007
10:16 AM
no way man.. there is nothing like kebabs in mumbai ... and I had some great sev puri on the train going to goa, and I love the masala puri from the cart on my street....
dunno where you're eating. but if a firang like me can eat it and not get the shits, you should be OK!
kela
October 16, 2007
10:33 AM
you might be made off sterner stuff,i can't imagine having sambhar every day either,boy those were some days in my college hostel
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