REVIEW

India TV: A News Channel with a Difference

May 27, 2007
DeeptiA

In office, the discussion around the lunch table typically is about what's the next news on India TV (or what the last interesting news was). India currently has a large number of news channels, and when some major event takes place, all the channels concentrate on that.

So, for example, when the blasts happened in UP, this was covered on all the channels, and was only replaced when Maninder Singh was caught with cocaine, and there was the sight of each channel trying to find their own set of people to interview, including people on the sight, former cricketers, and so on.

The one glorious exception to this entire new coverage was the news on India TV.

India TV seems to have a found a niche of its own. It tries to cover sensational news, leaving behind the likes of Star News and Aaj Tak. So, for example, India TV was the first channel to investigate and find the news about an illicit sex racket running on the premier Rajdhani trains, it periodically covers tales of haunted places, about other sex rackets running with plenty of description (in fact, on a lighter note, a friend of mine got a blasting from his wife for watching such a sleazy channel when she happened to see some of the coverage, but he managed to wriggle out of this situation by explaining it as a national TV channel).

At another time, the channel was trying to run a story about a ichadari (snake that can change shape and become a human being as well) snake as well. Similarly, late at night, they have a discussion where they get doctors and advisers and get people to phone in and talk about their sex related problems.
I normally do not have much of a tolerance for such kind of news, but this seemed interesting enough that I thought that I would try it out.

Today afternoon, I switched to India TV and found them running an exclusive on a snake couple writhing together in the water somewhere in Madhya Pradesh. This was running for around the 3-4 minutes that I was watching the channel, and this seemed fairly interesting. In the night, I ran into something that seemed far more stable, this was Rajat Sharma interviewing Rakhi Sawant on his adalat program.

Overall, the more I thought about it, the makers of India TV seem to be making a hit out of the attempts to make it a niche channel, abandoning too much serious news. After all, if people know about it as a distinctive channel out of the so many news channel out there, and talk about it to each other, then it is a success. And people need a break from serious disaster news.

Maybe I will end up watching it more often; we all need a break from serious stuff going on all around us.

Hi, I write about the entertainment market in India, concentrating on the Hindi language programmes on TV, and on the Indian movie market, Bollywood. I am also interested in research on Cancer (because of a friend), and try to keep on reading more on this.
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India TV: A News Channel with a Difference

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Author: DeeptiA

 

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#1
Saeed Khan
May 27, 2007
06:23 AM

Deepti, you wouldn't know news if it stood up and smacked you in the face. What your'e going ga-ga over is peurile sleaze combined with journalism yellower than an egg yolk. Icchhdhari snakes...eww. Give us a break, lady

#2
SidDes
May 27, 2007
08:13 AM

uh Mr Saeed Khan, i think this article is what you'd call "satire".... maybe u didnt read it properly........

u and the author share the same viewpoint, but different ways of showing it

#3
DeeptiA
URL
May 27, 2007
10:16 AM

My main point is that it was different. I can't stand such news myself, but would not disparage those who do.

#4
Amrita
URL
May 27, 2007
12:39 PM

Funny, Deepti :)

It sounds like India TV is merely doing full time what other stations do part time. The big players have already proven that sleaze and idiocy sells, so more power to IT coz at least they're not dressing stuff up to masquerade as "serious news".

Btw, wasnt Rajat Sharma at Aaj Tak? Is this under the AT umbrella or did he branch out on his own?

#5
DeeptiA
URL
May 27, 2007
01:51 PM

Full time is the operative word.

I believe Rajat Sharma quit everything else to start India TV

#6
Amrita
URL
May 27, 2007
02:05 PM

Ha! makes so much sense. A long time ago I remember reading one of those dialogue thingies in the TOI where they were asking if the whole sting operation bit had gone overboard and I guess Aaj Tak under him was very into it - he wrote something about catering to the masses and how there's a higher purpose or something. I bet he makes a pot of money. Next stop Jerry Springer in India. That's when the fun will start. :D An effigy a Day!

#7
manish kumar
May 30, 2007
07:05 AM

a news channel is the mirror of our society.. what is wrong in ichhadhari naag.. most of us believe in the mystical stories telated to snake.. naag panchami a well known festival.. in same states its a holyday.. but as far as india tv is concerned i watch it.. it has one good quality it refrains for doing polotical propaganda.. anyway if our political leaders and newsmakers are boring then why blame this channel.

#8
Aaman
URL
May 30, 2007
07:43 AM

I am the Grand Snake Dragon - send $100 to P.O. Box 52344, all favours granted

#9
Deepti
URL
May 30, 2007
10:37 AM

Aaman, that was funny :-)
Will you share any of the money you receive from people ??

#10
Desperate:(
May 30, 2007
11:51 AM

OH GRET SNEK DRAGUN...PLEUSE SHUT DOWN INDIA TV

#11
Desperate:(
May 30, 2007
11:52 AM

OH GRET SNEK DRAGUN...PLEUSE SHUT DOWN INDIA TV

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