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<title>Desicritics Comments on Remaking Advertisements - Reviving Familiar Elements In Communication</title>
<link>http://desicritics.org/</link>
<description>Superior South Asian bloggers on Culture, Media, Politics, Sport, Business, and Technology.</description>
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<copyright>Copyright 2006 by the authors</copyright>
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<title>Comment by fahrrad</title>
<link>http://desicritics.org/2007/01/16/153145.php#comment-358375</link>
<description>Dies ist ein großer Ort. Ich möchte hier noch einmal.</description>
<guid isPermaLink="false">358375@desicritics.org</guid>
<pubDate>Sat, 7 Mar 2009 00:38:02 EST</pubDate>
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<title>Comment by fahrrad</title>
<link>http://desicritics.org/2007/01/16/153145.php#comment-358374</link>
<description>Dies ist ein großer Ort. Ich möchte hier noch einmal.</description>
<guid isPermaLink="false">358374@desicritics.org</guid>
<pubDate>Sat, 7 Mar 2009 00:37:24 EST</pubDate>
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<title>Comment by temporal</title>
<link>http://desicritics.org/2007/01/16/153145.php#comment-51744</link>
<description>reshma:

interesting musings:)

caroline and others are partially right...the signals for old and familiar are lodged in the nook and can be &quot;triggered&quot;...but for advertisers and marketers the dilemma remains...what triggers would work?

the doordarshan animation would only work if your target audience has experienced them for themselves...in a sense that alienates everybody who is younger than the target&#039;s age group 

in a sense words (or phrases)  have greater longevity and recognition...and the emotions and experiences they represent can be universal too
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<pubDate>Tue, 16 Jan 2007 15:54:29 EST</pubDate>
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