OPINION

The New Rules For Web 2.0 Startups

August 17, 2006
Sadagopan S

There are some interesting new trends on the Web, and it's the nature of a phrase like Web 2.0 that adheres to them, says Paul Graham. He finds that a lot is different now from 1998. Web sites look different. Startups operate differently. People use the Web in different ways. The changes were gradual, but if you have a gradual change of sufficient magnitude, it starts to become a different world. Some CEO's of Web 2.O Companies respond to questions ranging from revenue models, marketing, competition and a whole host of issues. Interesting to read - given my call for a reality check there, but the enthusiasm, initiative and energy seen in the Web 2.0 ecosystem is indeed amazing. This is an interesting set of response :

Sample : Question : How does (or how will) your company make money? - Browster (Peter Milener): Paid search in its various forms - PPC, search traffic, comp shopping, search clouds, etc. - delivered in a valuable way to users. - JotSpot (Joe Kraus): We're a subscription business model. The hosted version of JotSpot is used primarily by small to midsize businesses. We've got over 2000 paying companies and 30,000 paying users. In addition, we've got a downloadable version of JotSpot for use by larger enterprises. This is also sold on a subscription basis. - Texasgigs (Mike Orren): Local advertising. We will sell on "traditional" web models like CPM. Not much CPC, because a click usually isn't the right metric for local. We have a model whereby users can register a credit card (or multiples) with us in order to get instant discounts on purchases at our local advertisers, as well as a rebate to the local charity of your choice. We can then take ad revenue on a pay-per-swipe basis. - Piczo (Sonya Prybutok): Today we are based on an advertising model with plans to diversify our revenue streams as we grow. - ProductWiki (Omar Ismail): In the short term 100% of revenue will come from price comparison advertisements on our product pages. And for some comic relief... - Rapleaf (Auren Hoffman): Selling pet supplies

No doubt - there are some smart people quoted herein - my views remain unaltered. I just finished reading this article. Readers can draw their own conclusions.

Sadagopan's blog is focused on emerging technologies & trends.The author can be reached at sadagopan@gmail.com
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